Putting the 'B' back into 'BRIC'

In a recent post (see post), we highlighted how Brazil has become the 'forgotten BRIC nation'. It would seem that we are not the only ones who have noticed the quiet rise of Brazil. In a recent article from McKinsey (see article), the case for Brazil is restated. The article is on the optimistic side, and a more balanced presentation would include more of the case against Brazil. However, it does act as a corrective against our oversight in this area.