Thursday 25 January 2007

Turning The Future Into Revenue

by GLEN HIEMSTRA

ISBN 0-471-79293-4

I really enjoyed this book. It is well written, the argument flows very well and the topics are quite easy to follow. This makes it an easy read. The book is not too long, and does not dwell on points, which helps it to avoid being long winded. We can thoroughly recommend the book as it covers an important topic in an informed way, with a style that helps the reader to understand the points being made. I would recommend the book to strategic planners as a text to describe the preliminary activities to strategic planning, and to act as an introduction to the study of the future.

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